Google Ads UA for mobile games

Scale your game on Google Ads — with a team that scales its own.

We're Yovo Group, a mobile game publisher with 100M+ downloads. On our own games, our UA team reaches ROAS above 100%. Now we do the same for independent studios.

Get a free UA review How we work
100M+
Downloads
60+
Titles
50K+
Positive player reviews
100%+
ROAS on our own campaigns
The problem

Why Google Ads doesn't pay back for most indie games

  • Campaigns optimize for installs, not for players who pay or watch ads.
  • Firebase events don't tell Google which users are valuable.
  • Ad creatives and the store page tell different stories.
  • There's no cohort analytics — so nobody knows when the spend pays back.

We fix all four — because we had to fix them for our own games first.

Services

What we do

App campaign management

Campaign structure, bidding strategy from tCPI to tROAS, geo and budget pacing, weekly optimization and reporting.

Tracking & analytics

Firebase events, Google Ads conversions, AdMob linking, cohort ROAS and LTV dashboards.

Ad creatives

Video and image ads produced by our in-house game artists, tested systematically.

Store page

Screenshots, icon and description improvements, store listing experiments.

Process

How we work

  1. Send us your game

    Your Google Play link and the daily budget you're ready to test.

  2. Get a free written review

    Within 3 business days: your store page, ad presence, competitors and a test plan.

  3. Test for 2–4 weeks

    We set up tracking and campaigns at $50–100/day and report weekly.

  4. Scale what pays back

    We increase the budget where ROAS holds, and cut what doesn't.

Why Yovo

Why studios work with us

Publisher mindset

We spend our own money on UA every day. We treat your budget the same way.

Your account, your data

Campaigns run in your Google Ads account. You keep full ownership.

No rights to your game

We provide a service. Your IP stays yours.

Month-to-month

No long-term lock-in after the test period. NDA on request.

EU company

Contracts and invoices from Yovo Group Ltd, Bulgaria.

Working together

Ways to work with us

Format

Managed UA

Setup fee plus a monthly management fee. For games ready to invest $50–100+ per day in ads.

Pricing depends on the scope. We send a proposal after the free review.

FAQ

Questions studios ask

Do you take any rights to our game?

No. We provide a service. The game, the brand and the IP stay yours.

Whose Google Ads account is used?

Yours. We work in your account, so all data and history stay with you.

What budget do we need?

We recommend starting at $50–100 per day. Smaller budgets make it hard for Google's algorithms to learn.

How do you charge?

A setup fee and a monthly management fee. For selected games we can discuss a performance-based model. We send a proposal after the review.

How soon will we see results?

The first 2–4 weeks are a test and learning period. After that we know what scales.

Can we sign an NDA?

Yes, on request.

Can you also make ad creatives?

Yes. Our in-house artists produce video and image ads for your campaigns.

Free UA review

Get a free UA review of your game

Send us your Google Play link. Within 3 business days you'll get a written review: what we see on your store page, how your competitors advertise, and how we'd test paid UA for your game. No call needed.

  • Store page: what helps and what holds back installs
  • How your competitors advertise
  • A test plan for paid UA on Google Ads

Prefer email? business@yovogroup.com